The prevailing design concept of any store is part of its brand and should reflect the business’s philosophy and attitude. These days, most customers are steered by emotion whilst shopping, and as a result, they anticipate an enjoyable and distinct shopping experience. In this context, shop fittings, furniture, and even signage all play a critical role in the acquisition of customers.
At Zenith, we leverage our all-encompassing awareness of the retail landscape to ensure we deliver an inviting, integrated, customer-centric in-store experience. Our shop fittings and internal and external signage work to welcome, educate, guide, and instruct. When tailored to brand identity, they help introduce a positive and critical first impression by conveying and enforcing what an organisation represents, what it stands for, and how it should be perceived.